PROFESSIONAL EXPERIENCE
January 2020 - Current
Vice President of Corporate Communications for Latin America
-
Development of the Macro Communications Strategy
-
Supervision of Divisional teams and each Market
-
Door –Official Voice
December 2018 - January 2020
Vice President of Corporate Communications and Investor Relations for Latin America
-
Development of the Macro Communications Strategy
-
Supervision of Divisional teams and each Market
-
Relations with Investors and Market Analysts
-
Financial Communication
-
Door –Official Voice
February 2016 - November 2018
Corporate Communications Director - Brazil Division
-
Responsible for external and internal communication strategies
-
Reputational Crisis Management
-
Coordination of the company's SAC
-
Door –Official Voice
August 2014 - December 2016
Corporate Director of Sports Marketing
Senior Manager Corporate Sports Marketing (between May 2010 and July 2014)
-
Management of the Department's responsibilities;
-
Coordination of a multidisciplinary team composed of 12 executives
-
Interface with FIFA, International Olympic Committee, Host Cities and Federations;
-
Creation, definition and execution of sports strategies for all of Latin America;
-
Official Spokesperson for Sports Affairs.
April 2009 - May 2010
Sports Marketing Manager
-
Definition, creation and execution of sports strategies in line with the company's brand communication;
-
Sponsorship management for Sociedade Esportiva Palmeiras (negotiation, assets, properties);
-
Integration of sports actions with the departments;
-
Management de agencias
-
Spokesperson for Sports Affairs.
November 2007 - April 2009
Corporate Communications Manager
-
Development of PR strategies for the Football, Racing and Fashion categories;
-
Leadership in leading successful PR programs such as the 2008 Beijing Olympics, Nike 10K Race;
-
Integration of PR initiatives within MKT strategies, including Point of Sale and Commercial actions;
-
Official spokesperson for the company for sporting affairs
September 2001 - October 2007
Senior Account Executive
-
Implement, control and maintain strategic activities, in accordance with communication objectives;
-
Daily interface between the communication agency and the client;
-
Management of specific tasks such as: release, briefing, mailing, press contact, presentations and lectures;
-
Implement the strategic communication plan defined for the client's business areas.
-
Prospecting for a winning new customers;
-
Manage a team of three Account Executives
Other positions:
Daily Lance!
A+ Magazine Special Reporter
Tutopia Portal
Content Manager
Hastings Observer
news reporter
Eldorado Radio
news reporter
Época Magazine
Intern