25 years of professional experience in all areas of communication, including Newsroom, Public Relations agency and Corporate Communication department of large companies.

Author of the best-selling "Rotina de Ferro" (Iron Routine), a book that shares how the teachings of Ironman (high-resistance sports competition) helped him to overcome cancer.

Biography

Since December 2018, I have been Vice President of Corporate Communications at Arcos Dorados, a company that operates McDonald's restaurants in 20 countries in Latin America and the Caribbean, where I am responsible for protecting the company's reputation.

Before that, I was Corporate Communications Director for the Brazil Division of the same company for two and a half years. At Arcos Dorados, I also led McDonald's sports projects in Latin America for six years, including the two major world events held in the region: the 2014 FIFA World Cup Brazil and the Rio 2016 Olympic Games.

I was Samsung's Sports Marketing Manager in Brazil and I also worked at Nike, as Corporate Communications Manager.

I have a degree in Social Communication from Faculdades Integradas Alcântara Machado (FIAM), with a postgraduate degree in Corporate Communication from Fundação Cásper Líbero, in addition to certification for Board of Directors by the Brazilian Institute of Corporate Governance (IBGC).

I currently serve as a counselor at the Brazilian Association of Business Communication (Aberje) and I am a member of Page Society, the world's largest association of Public Relations and Business Communication professionals.

I was recognized as the Communicator of the Year 2017 by the same Aberje and as one of the Marketing professionals of 2015 by the prestigious publication Meio&Mensagem.

I do long distance triathlon and swimming as hobbies. In 2020, I published the book "Rotina de Ferro" (Iron Routine) - (Ed. Planeta) - , in which I shared my challenges to overcome an agressive cancer, supported by sports teachings.