Professional experience
January 2020 - Current
Vice President of Corporate Communications for Latin America
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Development of the Macro Communications Strategy
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Supervision of Divisional teams and each Market
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Door –Official Voice
December 2018 - January 2020
Vice President of Corporate Communications and Investor Relations for Latin America
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Development of the Macro Communications Strategy
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Supervision of Divisional teams and each Market
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Relations with Investors and Market Analysts
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Financial Communication
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Door –Official Voice
February 2016 - November 2018
Corporate Communications Director - Brazil Division
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Responsible for external and internal communication strategies
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Reputational Crisis Management
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Coordination of the company's SAC
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Door –Official Voice
August 2014 - December 2016
Corporate Director of Sports Marketing
Senior Corporate Manager of Sports Marketing (between May 2010 and July 2014)
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Management of the Department's responsibilities;
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Coordination of a multidisciplinary team composed of 12 executives
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Interface with FIFA, International Olympic Committee, Host Cities and Federations;
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Creation, definition and execution of sports strategies for all of Latin America;
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Official Spokesperson for Sports Affairs.
April 2009 - May 2010
Sports Marketing Manager
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Definition, creation and execution of sports strategies in line with the company's brand communication;
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Sponsorship management for Sociedade Esportiva Palmeiras (negotiation, assets, properties);
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Integration of sports actions with the departments;
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Branch management
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Spokesperson for Sports Affairs.
November 2007 - April 2009
Corporate Communications Manager
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Development of PR strategies for the Football, Racing and Fashion categories;
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Leadership in leading successful PR programs such as the 2008 Beijing Olympics, Nike 10K Race;
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Integration of PR initiatives within MKT strategies, including Point of Sale and Commercial actions;
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Official spokesperson for the company for sporting affairs
September 2001 - October 2007
Senior Account Executive
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Implement, control and maintain strategic activities, in accordance with communication objectives;
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Daily interface between the communication agency and the client;
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Management of specific tasks such as: release, briefing, mailing, press contact, presentations and lectures;
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Implement the strategic communication plan defined for the client's business areas.
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Prospecting for a winning new customers;
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Manage a team of three Account Executives
Other positions:
Daily Lance!
A+ Magazine Special Reporter
Tutopia Portal
Content Manager
Hastings Observer
news reporter
Eldorado Radio
news reporter
Época Magazine
Intern
acknowledgments
* "COMMUNICATOR OF THE YEAR 2017" Award by the Brazilian Association of Business Communication (ABERJE) - Categories Popular Vote and Council
* “2016 Circle of Excellence Award” by Arcos Dorados for the leadership of the Brazilian multidisciplinary team responsible for the Rio 2016 Olympic Games project;
* Sports Marketing Professional of the Year 2015 by Meio&Mensagem magazine, specialized in the Marketing and Communication segment;
* “2015 Circle of Excellence Award” by McDonald's Corporation as part of the global multidisciplinary team in the FIFA World Cup Brazil 2014 project;
* “President's Award 2013” by Arcos Dorados, for the performance in the management of the multidisciplinary project of sponsorship of the FIFA World Cup Brazil 2014 throughout Latin America;
* “Best Marketing Plan” by McDonald's Worldwide Hamburger Marketing University (2011);
* Winner of the annual award offered by the communications agency Edelman do Brasil for professional improvement and dynamism, creativity and persistence in achieving results for the AMD client in 2005;
* Winner of the CONRERP 2002 and 2006 (Public Relations Council of the states of São Paulo and Paraná): 2002 - Press Office category, for the case “Launching of TIM Brasil in the Brazilian market with GSM technology”; 2006 – Press Office category, for the case “Samsung's success in the Brazilian electronics market”;
Media
